@import url('https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600;700;800&display=swap');
:root{
  /* Palette: ink #16223A, ink-2 #3A4558, paper #F6F3EC, paper-2 #EFEAE0, surface #FBF9F4,
     rule #D9D2C3, accent #9C5B35, accent-soft #E9D9CB, accent-light #D9A27F, accent-deep #7A3E1A, tint #F3E3D3 */
  --navy:#16223A; --navy-2:#1F2E4A; --navy-3:#2B3B5A;
  --teal:#D9A27F; --teal-d:#9C5B35; --teal-l:#E9D9CB;
  --coral:#9C5B35; --coral-d:#7A3E1A;
  --ink:#16223A; --text:#3A4558; --muted:#5E6573; --line:#D9D2C3; --bg-soft:#EFEAE0; --white:#FBF9F4; --paper:#F6F3EC; --tint:#F3E3D3;
  --radius:18px; --shadow:0 10px 30px rgba(22,34,58,.07); --shadow-lg:0 24px 60px rgba(22,34,58,.16);
  --max:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Manrope','Inter',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;color:var(--text);background:var(--paper);line-height:1.65;font-size:17px;-webkit-font-smoothing:antialiased}
img,svg{display:block;max-width:100%}
a{color:var(--teal-d);text-decoration:none}
a:hover{text-decoration:underline}
h1,h2,h3,h4{color:var(--ink);line-height:1.12;letter-spacing:-.02em;font-weight:800}
h1{font-size:clamp(2.6rem,6vw,4.6rem)}
h2{font-size:clamp(1.9rem,3.6vw,2.8rem);margin-bottom:.6rem}
h3{font-size:1.25rem;margin-bottom:.4rem;font-weight:700}
p{margin-bottom:1rem}
.container{max-width:var(--max);margin:0 auto;padding:0 24px}
.section{padding:96px 0}
.section.soft{background:var(--bg-soft)}
.section.dark{background:var(--navy);color:#C9CED8}
.section.dark h2,.section.dark h3{color:#fff}
.eyebrow{display:inline-block;font-size:.8rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--teal-d);margin-bottom:.8rem}
.dark .eyebrow,.hero .eyebrow,.page-hero .eyebrow{color:var(--teal)}
.lead{font-size:1.2rem;color:var(--muted);max-width:720px}
.center{text-align:center}.center .lead{margin-left:auto;margin-right:auto}
.section-head{margin-bottom:48px}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:.5rem;padding:15px 26px;border-radius:999px;font-weight:700;font-size:1rem;border:2px solid transparent;cursor:pointer;transition:transform .15s,box-shadow .15s,background .15s;font-family:inherit;text-decoration:none!important}
.btn-coral{background:var(--coral);color:#fff;box-shadow:0 10px 24px rgba(156,91,53,.35)}
.btn-coral:hover{background:var(--coral-d);transform:translateY(-2px)}
.btn-outline{border-color:rgba(255,255,255,.55);color:#fff;background:transparent}
.btn-outline:hover{border-color:var(--teal);color:var(--teal)}
.btn-outline-dark{border-color:var(--navy);color:var(--navy)}
.btn-outline-dark:hover{background:var(--navy);color:#fff}
.btn-row{display:flex;gap:14px;flex-wrap:wrap}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(22,34,58,.96);backdrop-filter:blur(8px);border-bottom:1px solid rgba(255,255,255,.06)}
.nav{display:flex;align-items:center;justify-content:space-between;height:74px;gap:20px}
.brand{display:flex;align-items:center;gap:10px;color:#fff;font-weight:800;font-size:1.25rem;letter-spacing:-.01em;text-decoration:none!important;white-space:nowrap}
.brand svg{width:38px;height:38px}
.brand .rd{color:var(--teal)}
.nav-links{display:flex;align-items:center;gap:4px;list-style:none}
.nav-links a{color:#C9CED8;font-weight:600;font-size:.92rem;padding:8px 10px;border-radius:8px;text-decoration:none;white-space:nowrap}
.nav-links a:hover,.nav-links a.active{color:#fff;background:rgba(255,255,255,.07)}
.nav-links a.active{color:var(--teal)}
.nav-cta{padding:10px 18px!important;font-size:.92rem!important}
.nav-toggle{display:none;background:none;border:0;color:#fff;cursor:pointer;padding:8px}
.nav-toggle svg{width:28px;height:28px}

/* Hero */
.hero{position:relative;background:radial-gradient(1200px 600px at 85% -10%,#2B3B5A 0%,transparent 60%),var(--navy);color:#C9CED8;overflow:hidden;padding:110px 0 120px}
.hero h1{color:#fff;max-width:760px;margin-bottom:1.2rem}
.hero h1 .accent{color:var(--teal)}
.hero .sub{font-size:clamp(1.1rem,1.8vw,1.35rem);max-width:640px;margin-bottom:2.2rem;color:#C9CED8}
.hero-inner{position:relative;z-index:2}
.hero-arc{position:absolute;inset:0;z-index:1;pointer-events:none}
.hero-arc svg{width:100%;height:100%}
.arc-path{fill:none;stroke:url(#arcGrad);stroke-width:3;stroke-linecap:round;stroke-dasharray:1600;stroke-dashoffset:1600;animation:sweep 7s ease-in-out infinite}
.arc-path.faint{stroke:rgba(217,162,127,.14);stroke-width:1.5;stroke-dasharray:none;animation:none}
.arc-dot{fill:#E9D9CB;filter:drop-shadow(0 0 10px rgba(217,162,127,.9))}
@keyframes sweep{0%{stroke-dashoffset:1600}45%{stroke-dashoffset:0}55%{stroke-dashoffset:0}100%{stroke-dashoffset:-1600}}
.hero-badges{display:flex;gap:28px;flex-wrap:wrap;margin-top:44px;font-size:.92rem;color:#A3AAB8}
.hero-badges span{display:flex;align-items:center;gap:8px}
.hero-badges b{color:#fff}
.check{width:20px;height:20px;border-radius:50%;background:var(--tint);color:var(--teal-d);display:inline-grid;place-items:center;font-size:.75rem;font-weight:800;flex:none}

/* Strip */
.strip{background:var(--teal-d);color:var(--paper);padding:26px 0}
.strip .container{display:flex;align-items:center;justify-content:center;gap:18px;flex-wrap:wrap;text-align:center}
.strip strong{font-size:clamp(1.3rem,2.6vw,1.9rem);font-weight:800;letter-spacing:-.02em}
.strip svg{width:34px;height:34px}

/* Hook */
.hook{display:grid;grid-template-columns:auto 1fr auto;gap:36px;align-items:center;background:linear-gradient(135deg,#F3E3D3,#fff);border:1px solid #E2C7B2;border-left:6px solid var(--coral);border-radius:var(--radius);padding:40px 44px;box-shadow:var(--shadow)}
.hook-tag{background:var(--coral);color:#fff;font-weight:800;border-radius:14px;padding:18px 20px;text-align:center;line-height:1.1;font-size:.85rem;letter-spacing:.06em;text-transform:uppercase}
.hook-tag b{display:block;font-size:2rem;letter-spacing:-.02em;text-transform:none}
.hook p{font-size:1.18rem;color:var(--ink);margin:0;font-weight:500}
.hook p strong{color:var(--coral-d)}

/* Cards / grids */
.grid{display:grid;gap:24px}
.g2{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}.g5{grid-template-columns:repeat(5,1fr)}
.card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow);transition:transform .2s,box-shadow .2s}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow-lg)}
.card p{color:var(--muted);margin-bottom:0}
.card ul{margin:.8rem 0 0 1.1rem;color:var(--muted)}
.card li{margin-bottom:.3rem}
.icon{width:52px;height:52px;border-radius:14px;background:var(--teal-l);color:var(--teal-d);display:grid;place-items:center;margin-bottom:18px}
.icon svg{width:26px;height:26px}
.dark .card{background:var(--navy-2);border-color:rgba(255,255,255,.08);box-shadow:none}
.dark .card p{color:#B4BAC6}

/* Steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;counter-reset:s;position:relative}
.step{position:relative;padding:30px 26px;border-radius:var(--radius);background:var(--white);border:1px solid var(--line);box-shadow:var(--shadow)}
.step-num{width:48px;height:48px;border-radius:50%;background:var(--navy);color:var(--teal);font-weight:800;display:grid;place-items:center;font-size:1.2rem;margin-bottom:18px}
.step h3 span{color:var(--teal-d)}
.step p{color:var(--muted);margin:0;font-size:.97rem}

/* Sample study */
.sample-wrap{display:grid;grid-template-columns:1fr 1.15fr;gap:56px;align-items:center}
.mock-stack{position:relative;min-height:650px}
.mock{position:absolute;background:var(--white);border-radius:14px;box-shadow:var(--shadow-lg);border:1px solid var(--line);overflow:hidden;font-size:.78rem;color:#3A4558}
.mock-a{top:0;left:0;width:66%;transform:rotate(-2.5deg)}
.mock-b{top:200px;right:0;width:68%;transform:rotate(2deg)}
.mock-head{background:var(--navy);color:#fff;padding:12px 16px;display:flex;justify-content:space-between;align-items:center;font-weight:700;font-size:.8rem}
.mock-head .tag{background:var(--coral);color:#fff;border-radius:999px;padding:3px 10px;font-size:.66rem;letter-spacing:.06em;text-transform:uppercase}
.mock-body{padding:16px 18px}
.mock-body h4{font-size:.95rem;margin-bottom:6px}
.mock-row{display:flex;justify-content:space-between;border-bottom:1px dashed var(--line);padding:6px 0;gap:10px}
.mock-row span:last-child{font-weight:700;color:var(--ink);text-align:right}
.bar{height:7px;border-radius:9px;background:var(--line);margin:4px 0 9px}
.bar i{display:block;height:100%;border-radius:9px;background:var(--teal-d)}
.mock table{width:100%;border-collapse:collapse;font-size:.72rem;margin-top:6px}
.mock th{background:var(--bg-soft);text-align:left;padding:6px;font-weight:700;color:var(--ink);border-bottom:1px solid var(--line)}
.mock td{padding:6px;border-bottom:1px solid var(--line)}
.pill{display:inline-block;border-radius:999px;padding:2px 8px;font-size:.66rem;font-weight:700;background:var(--teal-l);color:var(--teal-d)}
.watermark{position:absolute;bottom:0;left:50%;transform:translateX(-50%);background:var(--coral);color:#fff;font-weight:800;padding:8px 18px;border-radius:999px;letter-spacing:.1em;text-transform:uppercase;font-size:.78rem;box-shadow:0 8px 20px rgba(156,91,53,.4);z-index:3;white-space:nowrap}
.feature-list{list-style:none;margin:22px 0 28px}
.feature-list li{display:flex;gap:12px;margin-bottom:12px;align-items:flex-start}

/* Compare table */
.compare{width:100%;border-collapse:separate;border-spacing:0;background:var(--white);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);border:1px solid var(--line)}
.compare th,.compare td{padding:20px 22px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
.compare thead th{background:var(--navy);color:#fff;font-size:1rem}
.compare thead th.us{background:var(--teal-d);color:#fff}
.compare td.us{background:#F3E3D3;font-weight:600;color:var(--ink)}
.compare tbody th{color:var(--ink);font-weight:700;width:22%}
.compare tr:last-child td,.compare tr:last-child th{border-bottom:0}
.mark{font-weight:800;margin-right:6px}.mark.y{color:#2F5D3A}.mark.m{color:#9C5B35}.mark.n{color:#9B2C2C}
.table-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch}

/* Quiz */
.quiz{background:var(--navy);border-radius:28px;padding:56px;color:#C9CED8;position:relative;overflow:hidden;box-shadow:var(--shadow-lg)}
.quiz h2{color:#fff}
.quiz-progress{height:8px;background:rgba(255,255,255,.1);border-radius:9px;margin:28px 0 30px;overflow:hidden}
.quiz-progress i{display:block;height:100%;width:0;background:linear-gradient(90deg,var(--teal-d),var(--teal));transition:width .4s}
.q{display:none}.q.active{display:block;animation:fade .35s}
@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.q-label{color:var(--teal);font-weight:800;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase}
.q h3{color:#fff;font-size:1.5rem;margin:.4rem 0 .5rem}
.q p.hint{color:#A3AAB8;font-size:.95rem}
.q-opts{display:flex;gap:12px;flex-wrap:wrap;margin-top:18px}
.q-opt{background:rgba(255,255,255,.06);border:2px solid rgba(255,255,255,.16);color:#fff;padding:14px 26px;border-radius:999px;font-weight:700;font-family:inherit;font-size:1rem;cursor:pointer;transition:.15s}
.q-opt:hover{border-color:var(--teal);background:rgba(217,162,127,.12)}
.quiz-result{display:none}.quiz-result.active{display:block;animation:fade .35s}
.quiz-result h3{color:#fff;font-size:1.8rem}
.quiz-result .score{font-size:3rem;font-weight:800;color:var(--teal);line-height:1}
.quiz-restart{background:none;border:0;color:#A3AAB8;text-decoration:underline;cursor:pointer;font-family:inherit;margin-left:10px}

/* Industry tiles */
.tile{border-radius:var(--radius);padding:28px 22px;background:var(--white);border:1px solid var(--line);box-shadow:var(--shadow);text-align:left;transition:.2s;display:block;color:inherit;text-decoration:none!important}
.tile:hover{transform:translateY(-4px);border-color:var(--teal-d);box-shadow:var(--shadow-lg)}
.tile h3{font-size:1.08rem}
.tile p{font-size:.92rem;color:var(--muted);margin:0}

/* Articles */
.article{display:flex;flex-direction:column;padding:0;overflow:hidden}
.article .thumb{height:150px;background:linear-gradient(135deg,var(--navy),var(--navy-3));position:relative;overflow:hidden}
.article .thumb svg{position:absolute;inset:0;width:100%;height:100%}
.article .body{padding:24px 26px 28px;flex:1;display:flex;flex-direction:column}
.article .meta{font-size:.78rem;font-weight:700;color:var(--teal-d);letter-spacing:.06em;text-transform:uppercase;margin-bottom:8px}
.article .more{margin-top:auto;padding-top:14px;font-weight:700;color:var(--coral-d)}
.sample-label{display:inline-block;background:#F3E3D3;color:var(--coral-d);border:1px solid #E2C7B2;border-radius:999px;padding:3px 10px;font-size:.72rem;font-weight:800;letter-spacing:.04em;margin-bottom:10px;align-self:flex-start}

/* CTA */
.cta{position:relative;background:var(--navy);border-radius:28px;padding:80px 48px;text-align:center;overflow:hidden;color:#C9CED8}
.cta h2{color:#fff;font-size:clamp(2rem,4vw,3.2rem);max-width:780px;margin:0 auto 1rem}
.cta h2 .accent{color:var(--teal)}
.cta .btn-row{justify-content:center;margin-top:28px}
.cta svg.bg{position:absolute;inset:0;width:100%;height:100%;pointer-events:none}
.cta>*:not(svg){position:relative;z-index:2}

/* Page hero */
.page-hero{background:radial-gradient(900px 400px at 90% -20%,#2B3B5A 0%,transparent 60%),var(--navy);color:#C9CED8;padding:88px 0 80px;position:relative;overflow:hidden}
.page-hero h1{color:#fff;font-size:clamp(2.3rem,5vw,3.6rem);max-width:820px;margin-bottom:1rem}
.page-hero .lead{color:#C9CED8}
.page-hero svg.arc{position:absolute;right:-60px;top:0;height:100%;width:60%;opacity:.9;pointer-events:none}

/* Detail rows */
.detail{display:grid;grid-template-columns:1fr 1.4fr;gap:56px;padding:48px 0;border-bottom:1px solid var(--line);align-items:start}
.detail:last-child{border-bottom:0}
.detail .num{font-size:.85rem;font-weight:800;color:var(--teal-d);letter-spacing:.12em;text-transform:uppercase}
.detail h2{font-size:clamp(1.6rem,2.6vw,2.2rem)}
.detail ul{list-style:none}
.detail li{display:flex;gap:12px;margin-bottom:12px}
.callout{background:var(--bg-soft);border-left:5px solid var(--teal-d);border-radius:12px;padding:22px 26px;margin:24px 0;color:var(--ink)}
.callout.coral{border-left-color:var(--coral);background:#F7EEE6}
.disclaimer{font-size:.9rem;color:var(--muted);background:var(--bg-soft);border:1px solid var(--line);border-radius:12px;padding:18px 22px;margin-top:32px}

/* About */
.founder{display:grid;grid-template-columns:360px 1fr;gap:56px;align-items:center}
.photo-ph{aspect-ratio:4/5;border-radius:24px;background:linear-gradient(160deg,var(--navy-2),var(--navy));display:grid;place-items:center;color:#A3AAB8;font-weight:700;text-align:center;border:3px dashed rgba(217,162,127,.5);box-shadow:var(--shadow-lg);padding:20px}
.photo-ph svg{width:90px;height:90px;margin:0 auto 12px;color:var(--teal)}
.big-stat{font-size:clamp(4rem,9vw,7rem);font-weight:800;color:var(--teal-d);line-height:1;letter-spacing:-.04em}

/* Forms */
.form-wrap{display:grid;grid-template-columns:1.3fr 1fr;gap:48px;align-items:start}
form.card:hover{transform:none}
.field{margin-bottom:18px}
.field label{display:block;font-weight:700;color:var(--ink);margin-bottom:6px;font-size:.95rem}
.field input,.field select,.field textarea{width:100%;padding:14px 16px;border:1.5px solid var(--line);border-radius:12px;font-family:inherit;font-size:1rem;color:var(--ink);background:var(--white);transition:border .15s}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--teal-d);box-shadow:0 0 0 4px rgba(156,91,53,.15)}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form-notice{display:none;margin-top:18px;background:#F3E3D3;border:1px solid #B97A52;color:#7A3E1A;border-radius:12px;padding:16px 18px;font-weight:600}
.form-notice.show{display:block}

/* Footer */
.site-footer{background:#0F1829;color:#A3AAB8;padding:72px 0 32px;font-size:.95rem}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:40px;margin-bottom:48px}
.site-footer h4{color:#fff;font-size:.9rem;letter-spacing:.1em;text-transform:uppercase;margin-bottom:16px}
.site-footer ul{list-style:none}
.site-footer li{margin-bottom:9px}
.site-footer a{color:#A3AAB8}
.site-footer a:hover{color:var(--teal)}
.footer-bottom{border-top:1px solid rgba(255,255,255,.08);padding-top:24px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:.85rem}

/* Reveal */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .6s,transform .6s}
.reveal.in{opacity:1;transform:none}

/* Responsive */
@media (max-width:1240px){
  .nav-links a{padding:8px 7px;font-size:.88rem}
}
@media (max-width:1140px){
  .nav-toggle{display:block}
  .nav-links{display:none;position:absolute;top:74px;left:0;right:0;background:var(--navy);flex-direction:column;align-items:stretch;padding:12px 20px 22px;border-bottom:1px solid rgba(255,255,255,.08);gap:2px}
  .nav-links.open{display:flex}
  .nav-links a{padding:12px 10px;font-size:1rem}
  .nav-cta{margin-top:8px;justify-content:center}
}
@media (max-width:1020px){
  .g4,.g5{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:repeat(2,1fr)}
  .sample-wrap,.form-wrap,.founder{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr 1fr}
  .detail{grid-template-columns:1fr;gap:16px}
}
@media (max-width:720px){
  body{font-size:16px}
  .section{padding:68px 0}
  .hero{padding:72px 0 84px}
  .g2,.g3,.g4,.g5,.steps{grid-template-columns:1fr}
  .hook{grid-template-columns:1fr;padding:28px 24px;gap:18px}
  .hook .btn{justify-self:start}
  .quiz{padding:34px 22px;border-radius:22px}
  .cta{padding:56px 22px;border-radius:22px}
  .mock-stack{min-height:0;display:flex;flex-direction:column;gap:18px}
  .mock,.mock-a,.mock-b{position:relative;top:auto;left:auto;right:auto;width:100%;transform:none}
  .watermark{position:static;transform:none;align-self:center}
  .hero-arc{opacity:.45}
  .swipe-hint{display:block}
  .compare th,.compare td{padding:14px;font-size:.9rem}
  .compare{min-width:640px}
  .field-row{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
  .hero-badges{gap:14px;flex-direction:column}
  .btn{width:100%;justify-content:center}
  .nav .btn{width:auto}
  .founder{gap:32px}
  .photo-ph{max-width:320px}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .arc-path{stroke-dashoffset:0!important}
  .reveal{opacity:1;transform:none}
}

.swipe-hint{display:none;text-align:center;font-size:.85rem;color:var(--muted);margin-top:10px}


/* dark-context accents */
.hero .check,.dark .check,.quiz .check,.cta .check{background:rgba(217,162,127,.18);color:var(--teal)}
.site-footer .footer-bottom{color:#A3AAB8}
.quiz-result .score{color:var(--teal)}
.watermark{color:#fff}

/* monogram & contact links */
.monogram{aspect-ratio:4/5;border-radius:24px;background:radial-gradient(circle at 30% 20%,#2B3B5A,#16223A 70%);display:grid;place-items:center;box-shadow:var(--shadow-lg);position:relative;overflow:hidden;max-width:360px;width:100%}
.monogram::after{content:"";position:absolute;inset:18px;border:1.5px solid rgba(217,162,127,.45);border-radius:16px}
.monogram span{font-size:clamp(5rem,10vw,7.5rem);font-weight:800;letter-spacing:-.04em;color:#F6F3EC;line-height:1}
.monogram span::after{content:"";display:block;height:4px;width:46%;margin:14px auto 0;border-radius:4px;background:#D9A27F}
a.on-dark{color:#D9A27F}
.footer-contact a{color:#D9A27F}
.article .more{color:var(--muted)!important;font-weight:600}
.insights-layout{grid-template-columns:2fr 1fr;gap:40px}
.featured-card{display:grid;grid-template-columns:1.1fr 1fr;padding:0;overflow:hidden}
@media (max-width:1020px){.insights-layout,.featured-card{grid-template-columns:1fr}.insights-layout aside .card{position:static!important}}
@media (max-width:720px){.monogram{max-width:240px;margin:0 auto}}